Tagging your Marketing Campaigns

Why should I tag my marketing campaigns? Because  you are losing money. Let me explain how, with one example. Let’s suppose you have a product that you want to promote on different platforms, for example Adwords and Facebook Ads, investing $2,265 in Adwords and $2,258 in Facebook. Once the campaigns are over, you want to […]

Continue Reading 0

How to improve the CAC of your SaaS with the K-factor

When you are growing a SaaS, you don’t usually think making your product viral, but just introducing some viral elements could convert some unprofitable campaigns in profitables. Last November (2015) we attended a workshop in the Sm4rtUp event that show us how it works. The speaker was Juan Cartagena, CEO at Traity a trending startup […]

Continue Reading 3