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Marketing Attribution API
All marketing costs attributed to each conversion, into your current tool.
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“Tractionboard connects
behavioral
and
marketing
data with
sales
and lets you bring that attributed data to your current backend or any external tool"
Contribution to sales
Measure the contribution to sales of all your marketing campaigns using multi-touch attribution. Become results-driven.
Improve efficiency
Allocate your marketing budget efficiently according to the cost of conversion and the role of each campaign in the journey.
Your data, your way
Bring your processed data wherever is needed to complete other dashboards with acquisition data, or build a custom one.
Example use cases
Send the marketing spend and conversion touches to Marketo or Salesforce
Auto-update the advertising spend into your backend or external dashboard
Bring your marketing costs and attribution data inside your actual BI solution
Build your own 100% custom dashboard using Metabase (Open Source)
And much more...
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Highlighted features
Automated spend import
Forget about exporting your marketing spend to update your metrics, our ad providers integrations will do automatically.
Multi-Touch Attribution
Full-journey user and accounts tracking from anonymous to customer, across every marketing channel to any kind of conversion.
Account-Based
Different user journeys from the same account will be automatically merged into one once they convert to user or customer.
Cross-Device Tracking
User behavior tracked from different devices will be automatically merged into one single journey to avoid inaccurate metrics.
Full-Funnel Measurement
Calculate the cost to acquire for any conversion, at any stage of your sales cycle. Valuable insights to improve your marketing.
Auto-Tagging
Built-in auto-tagging system for Facebook, Twitter, LinkedIn and other ad providers that will let you check results in-deep.
Master your Growth, today
If you can't measure it, you can't improve it
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